GRAPHIC PROJECT
Hortash — Product Journal
An editorial product journal for Hortash, a construction-materials company, combining industrial photography with a bold orange and charcoal system.
About the project
Overview
A product journal designed for Hortash to present its construction materials, company story, and product benefits in a more editorial format.
Visual direction
The identity pairs documentary industrial photography with charcoal surfaces, warm orange accents, strong Persian typography, and a structured page system. The contrast makes technical information feel confident and easy to scan.
Design decisions
Product information, specifications, and brand messaging are separated into clear spreads so the journal can work both as a sales tool and as a compact brand story.